Privacy Policy
Last updated: 27 April 2026
PLAYNICELY MARKETING FZCO ("we", "us", "our") is committed to protecting your privacy and handling your data responsibly. This policy explains what data we collect, why we collect it, and your rights over it.
We operate globally and comply with applicable data protection laws including the General Data Protection Regulation (GDPR), the Protection of Personal Information Act (POPIA), and applicable UAE data protection legislation.
1. INFORMATION WE CONNECT
We collect:
- Full name and email address
- Account password (encrypted and hashed — never stored in plain text)
- CliftonStrengths® Full 34 PDF (processed and then deleted from our servers)
- Extracted talent theme data derived from your PDF
- Your FITT16™ type and archetype
- Conversations with your AI Companion (stored to provide session continuity)
- Names and FITT16 types you add under "People in My Life" (stored privately for your use only)
- Marketing email preferences and consent date
- Usage information (pages visited, interactions)
- IP address and device metadata
- Payment information (handled entirely by Stripe — we do not store card details)
2. HOW WE USE YOUR DATA
We use your data to:
- Generate your FITT16™ type and archetype
- Display your personalised dashboard
- Produce your downloadable PDF report
- Power your AI Companion coaching sessions
- Provide session memory and continuity across coaching conversations
- Send you platform communications (account confirmations, security alerts)
- Send you product updates and special offers — only if you have explicitly opted in
- Improve the platform and user experience
We do not use your data for advertising. We do not sell or rent your data to third parties.
3. LEGAL BASIS FOR PROCESSING (GDPR)
We process your data under the following legal bases:
Account creation and platform access: Contract performance
AI coaching and report generation: Contract performance
Security and fraud prevention: Legitimate interests
Platform improvement: Legitimate interests
Marketing emails: Consent (explicit opt-in only)
Responding to data rights requests: Legal obligation
4. WHERE DATA IS STORED
Your data is stored on servers provided by Supabase (hosted on Amazon Web Services infrastructure). Data may be processed in the United States and European Union depending on server region configuration.
AI coaching is powered by Anthropic's Claude API. Conversation data sent to Anthropic is processed solely to generate your coaching responses and is not used to train Anthropic's models.
Email communications are sent via SendGrid (a Twilio company).
Payments are processed by Stripe.
All providers are selected for their GDPR alignment and data security standards.
5. THIRD-PARTY DATA PROCESSORS
We share data only with the following processors, strictly for the purposes described:
- Supabase (Database storage and authentication)
- Stripe (payments)
- pdf.co (to extract PDF text/data)
- Anthropic (AI coaching responses)
- SendGrid (Platform and marketing emails)
We do not share your data with any other third parties. We never sell your data..
6. AI PROCESSING AND PERSONALIZATION
Your AI Companion conversations are stored securely and linked only to your account. They are used solely to provide continuity in your coaching experience to enable your Companion to remember context across sessions.
Your conversation data is not used to train any AI model. Access to individual conversations is restricted. Our internal policy prohibits administrative access to personal coaching conversations except in specific documented circumstances such as a direct support request from you or a legal obligation.
7. MARKETING COMMUNICATIONS
We will only send you marketing emails (product updates, new features, special offers) if you have explicitly opted in during onboarding or in your Account Settings.
You can withdraw consent at any time by:
- Visiting Account Settings → Email Preferences and unticking the checkbox
- Emailing us at hello@fitt16.com
Withdrawal of consent does not affect the lawfulness of processing before withdrawal. We will always send you essential platform communications (account security, service updates) regardless of marketing preference — these are contractual and do not require consent.
8. COOKIE POLICY
FITT16 uses cookies to:
- Maintain session state
- Improve user experience
- Understand usage trends
YYou can manage cookie preferences via the cookie banner on fitt16.com. Disabling certain cookies may limit platform functionality.
9. YOUR RIGHTS
Depending on your location, you have the following rights over your personal data. We will respond to all requests within 30 days.
Access — You may request a copy of your data at any time via Account Settings → Export my data, or by emailing hello@fitt16.com.
Correction — You may update inaccurate information via Account Settings → Profile.
Deletion — You may permanently delete your account and all associated data via Account Settings → Danger Zone → Delete my account.
Withdraw marketing consent — You may change your email preferences at any time via Account Settings → Email Preferences.
Object to processing — You may object to how we process your data by emailing hello@fitt16.com.
Data portability — You may request a portable copy of your data via Account Settings → Export my data, or by emailing hello@fitt16.com.
Lodge a complaint — You have the right to contact your local data protection authority if you are unsatisfied with how we handle your data.
10. DATA RETENTION
We retain your data for as long as your account is active. When you delete your account, all personal data is permanently deleted from our systems within 72 hours, except where retention is required by law (for example, financial transaction records which are retained for 7 years under applicable law).
Your CliftonStrengths® PDF is processed to extract your theme data and is deleted from our servers with 3 days after processing.
11. DATA SECURITY
We protect your data through:
- Encryption in transit (TLS) and at rest
- Row-level security policies ensuring users can only access their own data
- Restricted administrative access — no broad access to personal data
- Secure API key management for all third-party integrations
12. CHILDREN
FITT16 is not directed at children under the age of 16. We do not knowingly collect data from anyone under 16. If you believe a minor has created an account, please contact hello@fitt16.com and we will delete the account promptly.
13. CHANGES TO THIS POLICY
We may update this policy from time to time. When we do, we will update the "Last updated" date at the top of this page. For significant changes, we will notify you by email.
14. CONTACT US
PLAYNICELY MARKETING FZCO, Dubai, United Arab Emirates
Email: hello@fitt16.com
Website: fitt16.com